Google announced the general availability of the Structured Data Files (SDF) quality control format for Display & Video 360, improving bulk review capabilities for advertisers.
Why we care. This update simplifies the process of bulk reviewing asset settings, making campaign management more efficient for advertisers using Display & Video 360.
Key details:
- The SDF QA format was initially released as open beta on May 30, 2024.
- It is now generally available starting August 8, 2024.
- Applies to YouTube line item and ad group assets.
How it works:
- Uses human-readable values instead of numeric identifiers.
- Available for SDF v6 and later.
- Accessible via Display & Video 360 interface or API v3.
New file types:
- “Line item – Quality control”.
- “YouTube Ad Group – QA. »
Between the lines. This update addresses a common problem for advertisers managing large-scale campaigns, providing a more intuitive way to verify settings without navigating complex digital identifiers.
What’s next. Advertisers should review the updated Bulk Tools guide to determine if the SDF QA format meets their integration needs.
The main thing. While improving readability, these QA format files are read-only and cannot be used to edit or create assets, maintaining a clear separation between the review and action processes.

New to Search Engine Land