Google rolls out Structured Data Files QA format for Display & Video 360


Google announced the general availability of the Structured Data Files (SDF) quality control format for Display & Video 360, improving bulk review capabilities for advertisers.

Why we care. This update simplifies the process of bulk reviewing asset settings, making campaign management more efficient for advertisers using Display & Video 360.

Key details:

  • The SDF QA format was initially released as open beta on May 30, 2024.
  • It is now generally available starting August 8, 2024.
  • Applies to YouTube line item and ad group assets.

How it works:

  • Uses human-readable values ​​instead of numeric identifiers.
  • Available for SDF v6 and later.
  • Accessible via Display & Video 360 interface or API v3.

New file types:

  • “Line item – Quality control”.
  • “YouTube Ad Group – QA. »

Between the lines. This update addresses a common problem for advertisers managing large-scale campaigns, providing a more intuitive way to verify settings without navigating complex digital identifiers.

What’s next. Advertisers should review the updated Bulk Tools guide to determine if the SDF QA format meets their integration needs.

The main thing. While improving readability, these QA format files are read-only and cannot be used to edit or create assets, maintaining a clear separation between the review and action processes.


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About the author

Anu Adegbola

Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career began with

lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing departments through leadership inspiring on the agency side as well as on the client and marketing technology side.

Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.

She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.