Google has rolled out version 202408 of its Ad Manager API, introducing new features for advertisers and publishers.
Why we care. The update improves contextual targeting options and provides new tools to manage and analyze ad supply chains, potentially improving ad relevance and transparency.
Main features:
- Contextual Targeting: Advertisers can now use ContentLabelTargeting and VerticalTargeting for more precise ad placement.
- Supply Chain Diagnostics: The new AdsTxtService allows reading of Multiple Customer Management (MCM) supply chain diagnostics.
- Updated reporting: The VIDEO_PLACEMENT_NAME dimension has been replaced by VIDEO_PLCMT_NAME, according to the latest IAB definition.
What’s next. Advertisers and publishers using the Google Ad Manager API should review the full release notes to understand all changes and potential impacts to their operations.
Bottom line. Update v202408 is now available and delivers new tools for more targeted advertising and improved supply chain management in the digital advertising ecosystem.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing services through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.