Google Ads updates PMax modification campaign request form

Google has rolled out a revised version of its official form for advertisers to request changes, with the aim of improving the efficiency of Performance Max campaign management.

The updated form now includes several key improvements.

Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or admin account can help speed up the implementation process.

Account access verification Yes/No. To better understand the user’s account permissions, the form now includes yes/no questions to determine whether the advertiser has admin or standard access to the account in question.

The “Type of change” field has been expanded. This allows users to select multiple options simultaneously, allowing advertisers to submit a single form for various changes:

• Add negative keywords
• Remove negative keyword
• Add a topic exclusion
• Add a location exclusion

Why we care. The updated Google Performance Max campaign edit request form streamlines the process of making significant changes to campaigns and clarifies what would be needed for a faster process.

Seen for the first time. We were first alerted to this update from Hana Kobzová on LinkedIn:

Bottom line. The updated Google Performance Max campaign edit request form is now live and available to advertisers.