Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of media outlets and other publishers.
Why we care. This move creates a new offering for advertisers of potentially more targeted and effective advertising placements.
Details:
- Pinterest is exploring an advertising auction system on its pages, with revenue sharing for publishers.
- The company aims to leverage publishers’ existing relationships with advertisers.
- Publishers could gain access to larger deals and a broader advertiser base.
Zoom out. Other social platforms are taking similar steps:
- LinkedIn Wire program. which allows publishers to sell ads on distributed videos, is in beta testing.
Between the lines. These initiatives reflect a broader trend where social media platforms are diversifying their revenue streams and improving their value propositions to advertisers.
What to watch. The success of these programs could influence future collaborations between social media platforms and traditional publishers.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing services through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.