Reddit has launched Lead Generation Ads in public beta, available globally to advertisers working directly with the platform.
Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.
Main features:
- Mobile-optimized design with auto-filling email fields.
- Privacy-focused approach to secure data processing.
- Integration with Zapier for direct CRM connectivity.
In figures:
- 75% of B2B decision makers say Reddit has the most influential perspectives on business products.
- 28% of writers have searched for online training programs in the last 6 months.
- 93% of editors say the platform helps them make informed decisions about technology upgrades.
What they say. LaunchDarkly, a feature management platform, reported a 30% decrease in cost per lead and a 25% increase in lead submission rates during beta testing.
Between the lines. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems.
Bottom line. Reddit’s new ad format, combined with its engaged user base and Zapier integration, could make it a more attractive platform for businesses looking to efficiently generate high-quality leads.
- Reddit’s move toward lead generation ads represents an important step in bridging the gap between user engagement and advertiser needs, potentially reshaping how companies approach lead acquisition in communities by line.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing departments through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.