From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled after NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.”
This one-of-a-kind live session featured search marketing superstars Amy Hebdon, Heather Lloyd-Martin, Dave Davies and some special guests.
The panel focused on generative AI tactics and tools, drawing directly from questions from the audience. Let’s look at the three main pieces of information below.
Insight 1: Leveraging AI for SEO and Copywriting
Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory. By leveraging AI, marketers can improve the quality and engagement level of their content.
Lloyd-Martin’s interesting idea is to use AI to generate sensory words and phrases that improve your content.
As an example, you can ask ChatGPT (or your generative AI of choice) for kinesthetic words related to “focus” and incorporate them into your writing to make it more engaging.
Dig Deeper: 3 Ways to Add a Human Touch to AI-Generated Content
Insight 2: Apply learning in a few steps to ad creation
Davies highlighted the effectiveness of analyzing and adapting competitor ads using “few-step” learning techniques. This method allows marketers to take advantage of competitors’ effective strategies to optimize advertisements.
Davies suggests collecting examples of successful competing ads and using them as a reference to create your own.
For example, if you run a travel agency, analyze Expedia’s top-performing ads and tailor their effective elements to fit your unique selling points.
Dig Deeper: 7 Ways to Use Generative AI in PPC
Insight 3: Overcoming AI Confirmation Bias
Hebdon explained that asking contradictory questions helps uncover potential flaws in AI-generated content. This approach ensures that the content produced is more accurate and reliable.
During the panel, Hebdon suggested that when using AI tools, ask questions like “What might my audience need that they don’t see?” or “What’s wrong with this content?”
For example, use ChatGPT (or any generative AI platform) to write a landing page, then ask: “What reasons might a customer have for not converting?”
Watch: Prompt and Circumstances: Your Guide to AI Magic
Watch the full SMX Advanced 2024 session, showcasing innovative strategies to improve your marketing efforts using AI.