Google is rolling out new features to improve the creative results and transparency of its advertising platforms, particularly for Performance Max campaigns.
Why it matters. These updates aim to help advertisers create more effective ads, better understand their performance, and ensure brand safety across the Google advertising network.
Key updates:
- New reporting tools:
- Conversion metrics in asset-level reporting.
- YouTube video location reporting.
- Third-party verification of brand suitability on YouTube and Display.
- Enhanced AI-powered creation tools:
- Extensive image editing capabilities, including removing and adding objects.
- Improved asset generation for multiple campaign types.
- Easy access to creation tools from the “Create” menu.
- New partnership:
- Integration with Typeface for seamless asset creation and implementation.
Between the lines. Google continues to leverage AI to help advertisers create more diverse, high-quality assets while providing more transparency into ad performance and placement.
What to watch. Deploying these features across different campaign types and languages, and their impact on ad performance and advertiser adoption.
The big picture. As digital advertising becomes increasingly complex, Google is positioning itself as a one-stop shop for advertisers, offering both creative tools and performance insights.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing departments through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.