Google Ads has added a new Categories tab under the Products section. It seems to draw google_product_category attribute.
Why we care: These ecommerce insights can give you a clearer view of performance metrics, demand trends, and actionable recommendations to drive more clicks and sales.
How it works:
- Performance information: Understand what drives the success of your campaigns and where improvements can be made.
- Demand trends: Stay ahead of the curve by spotting changes in consumer interest at the category level.
- Concrete recommendations: Get personalized suggestions for increasing your return on ad spend (ROAS), including tips for pausing underperforming categories and optimizing high-performing ones.
Something to be careful about. Some advertisers wonder if Google will categorize products correctly.
Seen for the first time. This update was first brought to our attention by Aleksejus Podpruginas on LinkedIn:
Conclusion : This information could help you refine your strategies and potentially outperform the competition, all from the convenience of the product page.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing departments through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.