Google has announced the upcoming end of version 15 of the Google Ads API, urging developers to migrate to newer versions to maintain uninterrupted access to the API.
Why we care. Failure to upgrade could cause API requests to fail, potentially disrupting businesses’ advertising operations.
Key details:
- Sunset date: September 25.
- All v15 API requests will fail after this date.
- Developers are advised to migrate to a newer version before the deadline.
How to prepare:
- Upgrade to the latest version using the resources provided.
- Check the release notes for changes.
- Use Google Cloud Console to identify the API versions used by your project.
Between the lines. Regular API version removals are part of Google’s strategy to keep systems up-to-date and secure while encouraging developers to adopt new features and improvements.
What’s next. Developers should prioritize migration efforts to ensure smooth transitions before the September deadline.
Bottom line. Proactive migration is crucial to avoid possible disruptions in Google Ads API functionality.
New to Search Engine Land
About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing services through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.