Google Ads API v17_1 introduces new features and enhancements

Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers.

Key updates:

• ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for activated and paused asset groups, with expiration dates included.
• AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows the removal of automatically created elements linked to responsive ads on the Search Network.
• New ASSET_GROUP change the status resource type.
• New offline_conversion_upload_conversion_action_summary report for offline conversion diagnostics.
• Added metrics to offline diagnostic reports to track conversions in progress.
• Support for segments.sk_ad_network_version And segments.date For per_store_view segmentation.
• Retrieve information about video campaign bidding strategies, including fixed CPM and target CPV.
• New segments.ad_format_type for compatible reports.

Why we care. These updates give advertisers and developers more granular control, insights, and flexibility when working with the Google Ads API. The new preview, asset management and offline conversion diagnostics features, in particular, solve common problems.

What’s next. Developers will need to upgrade their client libraries and code to take advantage of the features in v17_1, which will be released next week. Google notes that this version does not have any major changes.