A reporting issue in Google Ads is causing confusion among advertisers, with Demand Gen campaigns showing incorrectly as placements on the Display Network.
Why we care. This misrepresentation could lead to inaccurate performance analytics and campaign management decisions for affected advertisers.
The last one. Google Ads Liaison Ginny Marvin confirmed that this was a bug and not a feature change.
Details:
- Bug report start date: week of July 8, 2024
- Affected: Demand Gen campaign reporting
What they say. “This is due to a bug that led to the Google Display Network label mistakenly appearing in some Demand Gen campaign reports,” Marvin said on X, promising more information to come.
We identified an issue with Demand Gen campaign reporting that was causing the Google Display Network label to appear incorrectly. We are taking steps to resolve this categorization error.
Google spokesperson.
Between the lines. This confusion is inappropriate because advertisers are currently waiting for Google to fix reporting issues as well as product and product listing issues that prevent advertisers from changing product groups.
Seen for the first time. We were first alerted to this error in Leslie Drechsler’s X:
The main thing. Advertisers running Demand Gen campaigns should be aware of this reporting error and wait for further updates from Google before making significant adjustments to their campaign based on current data.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing services through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.