Google Ads is rolling out a new data privacy feature, giving advertisers more control over managing user consent.
Why we care. As privacy concerns grow and cookies aren’t going anywhere (at least for now), this update allows for more granular control over how personal data is handled in ad campaigns, which fits with Google’s plans to give users more control.
Details:
- New “Consent Settings” tab added to Data Manager in Google Ads.
- Separate settings for website data and imported/downloaded data.
- Limited availability, with some accounts having access.
What to watch. How widely Google is rolling out this feature and whether it will become a standard part of the Google Ads interface for all users.
Seen for the first time. We were alerted to this update on the PPC News Feed blog:
Bottom line. Advertisers should verify their accounts for this new feature and review their consent settings to ensure compliance with data privacy standards.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing departments through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.