Google Ads removes Audience Recommendations?

Advertisers don’t see the Audience Recommendations feature in the Insights tab, a move that removes automated suggestions for targeting specific audiences.

Updated August 20. Google made a statement mentioning another reporting issue:

“Audience Insights is not deleted. The team is aware of an issue that prevented these reports from displaying in some accounts and is working to resolve it.

This comes from Ginny Marvin, Google Ads Liaison.

Why we care. Removing audience recommendations from the Insights tab of Google Ads will force advertisers to take a more hands-on approach to audience targeting.

Here is the original article –

Impact on advertisers. This change would require advertisers to manually identify and select audience segments, which could increase the time and effort needed to optimize campaigns.

Reason for change. Google did not provide a specific reason for the removal, but the change suggests a shift toward more user-focused strategies and personalization of audience targeting.

What this means:

• Increased manual effort: Advertisers will need to leverage other tools and data sources to effectively identify and reach their target audiences.
• Potential learning curve: Advertisers accustomed to automated recommendations may face a learning curve as they adapt to more manual processes.

What they say.

Melissa Mackey, Search Engine Land contributor and director of paid search at Compound Growth Marketing, noted the significant downside to this update on X: