Google Ads now allows advertisers to create remarketing lists based on viewers of specific videos from YouTube creators, opening up new possibilities for targeted campaigns.
Previously, advertisers could only create remarketing lists based on viewer interactions with their own associated YouTube channels. This update opens up new targeting opportunities based on creator content.
Why we care. This new feature allows advertisers to create remarketing lists based on viewers of specific videos from YouTube creators, potentially increasing reach and targeting capabilities.
How it works:
- Advertisers can now link videos from YouTube creators to their Google Ads accounts.
- This provides access to organic view metrics and the ability to create remarketing segments.
Main features:
- Number of views: access to non-paid statistics for linked videos.
- Remarketing: Create audience segments based on video views.
Between the lines. This feature could be considered an alternative to impression-based remarketing, providing more precise targeting based on the creator’s specific content.
What to watch: How advertisers will leverage this new feature and its impact on campaign performance and audience targeting strategies.
Seen for the first time. We were first alerted to this update by Georgi Zayakov on LinkedIn:
Conclusion : This update expands the toolkit for Google Ads users, potentially enabling more nuanced and effective remarketing campaigns on YouTube.
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About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing services through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.