Google is rolling out a new notification to select Google Ads accounts, providing personalized support for implementing improved conversions.
Why we care. Despite Google’s decision to pause the removal of cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced Conversions provides a privacy-focused solution for maintaining accurate conversion tracking.
Details.
- The notification offers a consultation with Google’s technical support team.
- Users can make an appointment to discuss the implementation of improved conversions.
- A “Get Started” button directs advertisers to a workflow in the Google Help Center.
How to check eligibility.
- Look for the notification in your Google Ads account.
- You can also check eligibility by updating a specific URL with your account’s ocid number.
Seen for the first time. We were first alerted to this update by the PPC newsfeed:
What’s next. Advertisers who implement improved conversions can see improved measurement accuracy and campaign performance as the digital advertising landscape evolves.
New to Search Engine Land
About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing services through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.