Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce businesses.
Why we care. This integration allows advertisers to leverage their existing product images directly within the Google Ads AI Image Editor, streamlining the creation of high-quality visual assets for campaigns.
Details:
- Advertisers can now associate Merchant Center feeds with Performance Max campaigns.
- The Google Ads AI Image Editor can access and enhance Merchant Center product images.
- Edited images are saved to the Asset Library for use in campaigns.
- Performance Max campaigns can include up to 20 images.
How it works. After linking Google Ads to Merchant Center, advertisers can upload product images to the Asset Library via the AI Image Editor’s media picker.=
Between the lines. This feature aims to simplify the ad creation process, saving advertisers time and resources while improving ad quality.
What to watch. The impact of this integration on advertising performance and adoption rates among e-commerce advertisers.
Seen for the first time. We were first alerted to this update by Dario Zannoni’s LinkedIn:
New to Search Engine Land
About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing departments through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.