Google is phasing out an older version of its Structured Data File Format (SDF) used in Display & Video 360, its enterprise advertising platform.
Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service.
Key details:
- SDF v6 will be obsolete on April 30, 2025
- Users must migrate to SDF v7 or later before the expiration date.
- Google provided a migration guide to move from v6 to v7
What’s next. After April 30, 2025:
- The default versions for partners and advertisers will automatically update to v7.
- API requests using SDF_VERSION_6 will return a 400 error
How to get help. Google has implemented a new Display & Video 360 API technical support contact form for migration assistance.
The main thing. Advertisers and partners using SDF v6 have approximately 9 months to plan and execute their migration to avoid service interruptions.
New to Search Engine Land
About the author
Anu Adegbola was Paid Media Editor of Search Engine Land since 2024. It covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
lead digital marketing campaigns (primarily, but not exclusively, paid search) by strategizing, maximizing ROI, automating repetitive processes, and improving the efficiency of every part of marketing departments through leadership inspiring on the agency side as well as on the client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event – PPC Live and the host of weekly PPCChat Roundup podcast.
She is also an international speaker with some of the stages she has presented on SMX (USA), SMX (Munich), Friends of Search (Amsterdam), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon. , PPC Chat Live, AdWorld Experience (Bologna) and more.