AI search engine Perplexity is expected to launch ads in the fourth quarter in “15 key categories.”
Ad categories. Here are some categories in which Perplexity ads will appear:
- Arts and Entertainment.
- Finance.
- Food and drinks
- Health.
- Technology.
Video ads. Advertisers will be able to serve video ads on mobile (at the top of related questions) or desktop (on the side screen).
- “These ads will be accompanied by text highlighting their products,” Adweek reported.
Sponsored Questions. The pitch deck confirmed Perplexity’s plans to let advertisers pay to appear on related issues. We reported on Perplexity’s plans to sell ads for related issues in April. When a user clicks on a sponsored question, it will trigger a response like an organic question, according to reports.
- Perplexity processes more than 230 million requests worldwide per month, according to the pitch deck.
The reports. CNBC and Adweek (registration required) both reported on the details of a pitch deck for the upcoming advertising product.
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About the author
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest news in search marketing, he manages Search Engine Land’s Subject Matter Expert (SME) program. He also helps schedule SMX events in the United States.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously editor-in-chief of Search Engine Journal (from 2017 to 2022), editor-in-chief of Momentology (from 2014 to 2016), and editor-in-chief of Search. Engine monitoring (from 2007 to 2014). He has spoken at numerous major research conferences and virtual events, and has been sought out for his expertise by a wide range of publications and podcasts.