Yelp expands ad offerings for national brands and advertisers

Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today.

Why it matters. Yelp is looking to attract more business customers and expand its advertising capabilities beyond local businesses.

Details. New offerings include:

1. Request a quote for brands:
   • Allows national service companies to receive and manage leads across multiple locations.
   • Includes a new Leads API to integrate with existing customer management tools.
2. Guaranteed Yelp for Multi-Location Businesses:
   • Offers up to $2,500 of coverage if there is a problem with a project booked through Request a Quote.
   • Available in popular categories like Contractors, HVAC, Plumbers and Movers.
3. Ad formats developed:
   • Spotlight video ads now appear in photo galleries on business pages.
   • Yelp Audiences expanded to audio platforms (Spotify, Pandora, SiriusXM) and connected TV.
4. New measurement tools:
   • The Conversion API (CAPI) helps advertisers measure ad performance without using cookies.
5. Wallet:
   • Showcase your work to potential clients.
   • Upload photos to an album.
   • Add an overview of the project, including cost and schedule.

Why we care. These updates allow advertisers, especially national and multi-location businesses, to more effectively reach and convert Yelp audiences, while providing better tools to manage and measure their advertising efforts.

Between the lines. These updates are part of Yelp’s strategy to drive more value for national service businesses and advertisers across all categories.

What’s next. Yelp plans to continue to expand its business offerings and adapt to the changing needs of national businesses.